ESMA

What is a ligature logo?

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

How would describe the corporate identity of ESMA in 5 words?

Creative, Retro, Trendy, Classic, and Bold

Which logo out of the two do you feel is the strongest and why?

The ESMA design that contains the dots behind the letter. I feel it's the best because it flows while capturing the company's retro and trendy vibe.

If you had no requirements or restrictions how would your logo look different?

Probably not because without the connect by bridge technique i would keeps the dots to add the the logo in order to make it mare identifiable and eye catching

Explain which ligature techniques you have demonstrated on each logo:

ESMA (Oval)- Color with the negative space because by giving the design a shape it creates a cleaner look. The bold lettering creates an illusion that the letters were created not just placed on top.

ESMA (Dots)- Building bridges because it created a sense of unity and flow. The dots in the background make the logo fit more to the company's identity with the retro dots under the old typewriter font.